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01 TRAININGS IN ENGLISH → 3. Marketing Automation

[Marketing Automation] Marketing (M008)


Description
Are you involved in hotel marketing? Increase your effectiveness while saving time!

Discover the full potential of the Profitroom Marketing Automation/CRM tool! Find out:

- how a contact database is created in Profitroom Marketing Automation/CRM
- how marketing and offer consent are marked in the guest profile
- how your guests' data is processed in accordance with current regulations
- how to import a ready contact database to Profitroom Marketing Automation/CRM
- how to divide the contact database into segments
- how to automatically obtain marketing consent
- and how to create, send and monitor a mailing campaign

The training consists of seven chapters. It will take you approximately one hour.

Once you have completed the training, you will unlock access to a knowledge test which ends with a Profitroom Certificate.

See table of contents below ↓

We also invite you to the training Stay opportunities. This will include how to send stay proposals to your guests.


  • You can stop the training at any time and continue later - on the same or another day. You don't have to complete all parts in one go. When you re-enter the training, you will find yourself exactly where you left the training.

  • You don't have to complete the training in the order indicated. You can start with the topic that interests you the most by clicking on the topic in the Table of Contents (see below ↓).

    • The individual sections will open in a new window.

    Good luck!
Content
  • What is the purpose of Profitroom Marketing Automation?
  • Contacts
  • Marketing consents
  • Importing your contact datebase
  • Creating segments
  • Acquiring marketing consents
  • Sending mailing campaigns
Completion rules
  • All units must be completed
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